USC Norris Comprehensive Cancer Center

Using motion to create an engaging story about the patient-centered cancer care at USC Norris.

Project type

Full-time employed

Team

Project Manager
Script Writer
Voice Actress
Department Chairs

My role

Storyboard
Motion graphics
Video editing
Open captions

Tools

After Effects
Illustrator
Photoshop
Audition

Duration

3 months

Overview

Background

USC Norris Comprehensive Cancer Center is one of the eight original comprehensive cancer centers designated by the National Cancer Institute (NCI). It has a mission to translate scientific discoveries into innovative therapies for its patients. The cancer center’s research breakthroughs have led the way to a greater understanding of the underlying causes of cancer and new methods of prevention, detection, and treatment.

The Challenge

As one of the top cancer hospitals in the nation, USC Norris is proud of its distinction as an NCI-designated comprehensive cancer center. However, research showed that many patients are unaware of what that distinction means and how it sets USC Norris apart from other cancer hospitals.

The Solution

Working in collaboration with a script writer and voice actress, I created acompelling video about the benefits of going to a comprehensive cancer center. The goal was to communicates to patients that USC Norris is nationally recognized as an institution dedicated to advancing cancer care through research and groundbreaking patient care.